We have transformed the scheme into a transparent and fair marketing channel that is accessible to all Fringe participants, regardless of budget size. We design, build, maintain and remove all structures within agreed timescales. A key element of the scheme is removing flyposting, stickers and graffiti near all our advertising sites - thousands of items are removed, resulting in a marked reduction in flyposting year on year and a vastly improved appearance in Edinburgh city centre. It is estimated we save the council in excess of £100,000 in annual street cleaning costs though our involvement in operating the scheme.