Originally conceived as an outdoor art poster project and a supporting webshop to buy banners to help raise funds for charities during the Pandemic, the project presented an opportunity to work with numerous well known artists across the UK who donated bespoke work for the project.
It grew quickly to include painted wall murals, branded beer, special edition gin, chocolate bars, a film, booklet and book documenting the whole journey.
We worked as part of the ever growing team at In Good Company to help expand this project beyond Leeds and deliver it nationwide – we put up posters on our sites across the South West / South Wales, including: Bristol, Newport, Cardiff, Swansea and Exeter.
Out of Hand were the natural choice to partner with to get our People power campaign nationally with their wealth of sites across the UK. They played a huge part in the campaign, helping get the message out of the North and extend the national coverage of this campaign across the South West and into Wales. We will be forever grateful to Out of Hand for getting on board and fully behind the project - the team were incredible.
Laura Wellington, In Good Company
Utilising a unique opportunity during the lockdown during the summer of 2020, we formed a collaboration between Bristol City Council and Rising Arts to take over the majority of our outdoor advertising sites to host an outdoor exhibition reflecting young people's response to the current issues of Covid-19, the Black Lives Matter movement, climate change and social inequality.
The city wide project was turned around within four weeks from concept to delivery, included outdoor posters, billboards, online shop to purchase limited edition poster print sales, PR Campaign that included coverage in print, online, on radio and TV and a book documenting the whole project.
The worked in partnership with the following people to make this project happen:
This was a unique opportunity to use Public Space meaningfully, impactfully (and safely) during the challenging time of Covid -19 to develop a creative response to urgent issues affecting the young people in our city. Blank poster sites that once shouted news of upcoming cultural events – were used imaginatively and boldly, not for advertising, but for art. Our intention was not to censor but showcase young people's work whilst amplifying their voices as they took up space in our city. The strength, quality and talent exhibited by the 37 Rising Arts Agency Artists was empowering and inspiring. It was a joy to see them take over public space in this way for the length of the campaign during lockdown.
Georgina Bolton, Bristol City Council
#InBristolYouCan showcases the artwork created by students at creative college Boomsatsuma. Commencing with a teaser campaign in December, followed by a two part outdoor exhibition in January and February, the aim was to highlight the college's flourishing creative talent. The exhibition utilised a full site takeover of our Redcliffe Way, Bristol outdoor poster site, directly opposite the college to display student work created in response to the theme of representation utilising photography, graphics and design.
Originally intended to be a fully interactive experience for the students, due to full lockdown restrictions being reinstated part way through the project, they were only able to install the teaser exhibition themselves.
#InBristolYouCan showcases the artwork created by students at creative college Boomsatsuma. Commencing with a teaser campaign in December, followed by a two part outdoor exhibition in January and February, the aim was to highlight the college's flourishing creative talent.