We worked with the author to create an outdoor campaign around the theme of the book, using a selection of suggested places written about within the book, accompanied by an image of the cover and placed them in multiple locations across the city.
I would use outdoor posters as part of any future marketing launch campaigns as I think that what Out of Hand can offer to book launches is superb in terms of reach and getting the book known about by people across Bristol.
My particular book was all about different corners of Bristol so to be able to use Out of Hand's reach and all of their locations across the city just made perfect sense.
The poster campaign enabled the book to be seen by people right across Bristol and it has evidently worked as I talk to people every day who say they have seen at least one of the posters. I'd like to find someone in Bristol actually who hasn't seen a poster. I think it would be difficult! Aside from the outdoor campaign, the book was featured in local magazines and I undertook several local radio interviews. Bookshops throughout the city created instore window and standalone displays during the launch week and I also organised a treasure hunt of books around some of the locations featured through social media. I would you use outdoor posters as part of any future marketing launch campaigns as I think that what Out of Hand can offer to book launches is superb in terms of reach and getting the book known about by people across Bristol.
Martin Booth (Author)
Working with local Bristol author, Colin Moody to promote his latest book, The Great Bristol High Street – Glorious Gloucester Road, we used billboards located at the bottom of Gloucester Road to raise awareness of the publication in the immediate area where all the five featured traders on the posters are based.
Due to Covid-19 restrictions, a regular book launch wasn't possible so the billboards where also used as a backdrop for the socially distanced official outdoor book launch too.
The book is all about local, the publisher, History Press is locally focused and it's just one huge photo story about one street in Bristol, so putting it back out on the street in poster form was the best solution to promote it. We chose a great location - for weeks every car and bus passing, every person, all the people waiting at the traffic lights got to look and think about it - hyper local advertising is rising and this partnership worked very well. This was the first time using outdoor posters as part of the book promotion but I'd definitely include outdoor posters as part of the marketing of future books too.
Colin Moody - Author