Every year, as the Fringe buzz builds, our designers hunker down behind the scenes, bringing bold new poster designs to life for each performer. Immersed in deadlines, discovery calls and more wild ideas than we can count, and right at the heart of the action - which is exactly how we like it.

When the first and second release artwork deadlines have been met, we finally get an opportunity to catch our breath and marvel at the sheer breadth of acts on the bill. From experimental theatre troupes and solo comedians to drag performers, musicians, and everything in between, each project challenges our studio to distil a show's essence into a single visual moment- often with a tight turnaround to do so.

Designing for the Fringe is a unique beast. These posters aren't just promotional; they're identity pieces. With thousands of shows competing for attention, our goal is always to create artwork that grabs attention, whilst staying true to each act's voice and vision.

Our Approach

Our process always starts with listening. Every performer arrives with their own story, energy, and ambition, and we take the time to understand the brief. From there, it's about experimentation. Fringe audiences expect the unexpected, and so do we.

The customer then receives a few initial variations of the design, and we get feedback and narrow down what they do and don't like, making sure it's an open conversation every step of the way. 

Our studio uses a range of applications to get to the finished product, including using Blender to fully construct a 3D telephone wire. This allows the team and the client to position it however they wish and allows for endless possibilities.

To all the performers we've worked with over the years: thank you for trusting us with your vision. To anyone looking for a poster or flyer that will capture your show's spirit: our studio door is always open.

Call us on 0117 953 6363  or email to team at hello@outofhand.co.uk

Show Pictured: OOPS by Olivia Raine Atwood (2025)