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    • 4 Sheet
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    • Bridge Banner Cowgate
    • Bridge Banner George IV
    • Cowgate - Pillar Banner
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    • Lamppost Sleeve
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    • Potterow Port - Bridge Banner
    • Picardy Place Digital Screen
    • Potterow Port - Embankment
    • Potterow Port - Entrance Triangle
    • Phone Kiosk
    • Planter Wrap
    • Princes St - Widescreens
    • Potterow Port - Inside Subway
    • Princes St - Ripple Wall
    • Railing Boards - Double Quad
    • Raised Lamppost Wrap
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    • Street Billboard
    • T-Board
    • Tower Cube
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    Replacement Outdoor Posters

    • All Replacement Posters
    • Replacements - 4 Sheet
    • Replacements - 8 Sheet
    • Replacements - 12 Sheet
    • Replacements - 12 Sheet Topper
    • Replacements - A1 Triangle
    • Replacements - Block Wrap
    • Replacements - Bollard Cover
    • Replacements - Cowgate - Pillar Banner
    • Replacements - Lamppost Sleeve
    • Replacements - Festival Tower
    • Replacements - Raised Lamppost Wrap
    • Replacements - Lamppost Wrap
    • Replacements - Phone Kiosk
    • Replacements - Potterow Port - Embankment
    • Replacements - Potterow Port - Inside Subway
    • Replacements - Planter Wrap
    • Replacements - Princes St - Ripple Wall
    • Replacements - Princes St - Widescreens
    • Replacements - Railing Boards - Double Quad
    • Replacements - Railing Boards - Pair
    • Replacements - Railing Boards - Quad
    • Replacements - Railing Boards - Single
    • Replacements - Railing Boards - Super Quad
    • Replacements - Street Billboard
    • Replacements - T-Board
    • Replacements - Tower Cube

    Design Packages

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  • Your Artwork

    Prepare Your Artwork

    • Artwork Deadlines
    • Artwork Guide
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  • Important Information

    Important Information

    • Advertising Stock
    • Cancellation Policy
    • Customer Support
    • Key Dates
    • Zones
    • Maps

    Other

    • Community Benefits
    • Damaged Posters
    • Environmental Commitment
    • How to Order / FAQ's
    • Edinburgh Fringe Marketing Bursary
    • Marketing Advice
  • Proof of Posting

    Proof of Posting

    • How it Works
    • Click here to see your Outdoor Advertising
  • Buy Now

    • Order by Location

      • Sites Map
    • Order by Product

      • All Products
      • 4 Sheet
      • 8 Sheet
      • 12 Sheet
      • 12 Sheet Topper
      • A1 Triangle
      • A3 Poster Pack Wrap
      • Block Wrap
      • Bollard Cover
      • Bridge Banner Cowgate
      • Bridge Banner George IV
      • Cowgate - Pillar Banner
      • Festival Tower
      • Lamppost Sleeve
      • Lamppost Wrap
      • Potterow Port - Bridge Banner
      • Picardy Place Digital Screen
      • Potterow Port - Embankment
      • Potterow Port - Entrance Triangle
      • Phone Kiosk
      • Planter Wrap
      • Princes St - Widescreens
      • Potterow Port - Inside Subway
      • Princes St - Ripple Wall
      • Railing Boards - Double Quad
      • Raised Lamppost Wrap
      • Railing Boards - Pair
      • Railing Boards - Quad
      • Railing Boards - Single
      • Railing Boards - Super Quad
      • Street Billboard
      • T-Board
      • Tower Cube
      • Venue Wayfinding Arrows
    • Replacement Outdoor Posters

      • All Replacement Posters
      • Replacements - 4 Sheet
      • Replacements - 8 Sheet
      • Replacements - 12 Sheet
      • Replacements - 12 Sheet Topper
      • Replacements - A1 Triangle
      • Replacements - Block Wrap
      • Replacements - Bollard Cover
      • Replacements - Cowgate - Pillar Banner
      • Replacements - Lamppost Sleeve
      • Replacements - Festival Tower
      • Replacements - Raised Lamppost Wrap
      • Replacements - Lamppost Wrap
      • Replacements - Phone Kiosk
      • Replacements - Potterow Port - Embankment
      • Replacements - Potterow Port - Inside Subway
      • Replacements - Planter Wrap
      • Replacements - Princes St - Ripple Wall
      • Replacements - Princes St - Widescreens
      • Replacements - Railing Boards - Double Quad
      • Replacements - Railing Boards - Pair
      • Replacements - Railing Boards - Quad
      • Replacements - Railing Boards - Single
      • Replacements - Railing Boards - Super Quad
      • Replacements - Street Billboard
      • Replacements - T-Board
      • Replacements - Tower Cube
    • Design Packages

      • Creative Design Package
      • Image Supplied Package
  • Your Artwork

    • Prepare Your Artwork

      • Artwork Deadlines
      • Artwork Guide
      • Templates
    • Upload Your Artwork

      • Artwork Upload
  • Important Information

    • Important Information

      • Advertising Stock
      • Cancellation Policy
      • Customer Support
      • Key Dates
      • Zones
      • Maps
    • Other

      • Community Benefits
      • Damaged Posters
      • Environmental Commitment
      • How to Order / FAQ's
      • Edinburgh Fringe Marketing Bursary
      • Marketing Advice
  • Proof of Posting

    • Proof of Posting

      • How it Works
      • Click here to see your Outdoor Advertising

Marketing Advice

Home Marketing Advice

Whether it's your first time performing at the Edinburgh Festival Fringe or you're a seasoned semi-pro, you need to promote yourself and your show to the hundreds of thousands of visitors that attend the Festival Fringe every year.

Our advice:

  • Work out what budget you have available and be realistic about what you're looking to achieve.

  • Book a range of different formats to get good coverage across the most number of sites within the Fringe area.

  • Decide whether you want to promote near the venue where you're performing at or near rival venues instead that have similar shows to yours. If you already have your posters and flyers inside and directly outside your venue as part of their marketing, it makes more sense to focus your marketing near rival venues and high footfall areas within the city centre.

  • Ensure your artwork includes the show name, dates, venue, time and ticket cost - this is essential information!

  • Ensure your artwork is consistent with your other media (flyers / posters / programme advert) and clearly gets across the key information within 1-2secs of reading it.

We're happy to offer specific campaign advice and put together a show proposal for you if you'd like our input. This is a free service and you are under no obligation to go ahead with it if you decide to change your mind.

The Fringe Society have some good general show marketing advice too, read more about it HERE

Outdoor advertising is unavoidable, it's bright, colourful, positioned at street level throughout Edinburgh city centre and installed for the duration of the Fringe. The official outdoor poster advertising scheme offers a wide range of formats, different shapes and sizes to fit all budgets, as a result, booking outdoor advertising can seem daunting as there is so much choice, and you need to fit it within your tight budget!
Out of Hand
Hebron House
Sion Road
Bristol
BS3 3BD

Tel. 0117 953 6363
Email. hello@outofhand.co.uk
Registered in England & Wales, No. 3380599
VAT registered, No. 667198192

Out of Hand Ltd identifies the need for professional, cost effective and dynamic promotional solutions.

Treating each customer's needs on an individual basis, and drawing together our innovative design, print, publishing and unrivalled distribution network, we aim to become the UK’s first choice integrated supplier of Print, Design, Distribution and Targeted Marketing Solutions.

Print

  • Introduction
  • Size and Paper Stock Guide
  • Artwork Specification
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Design

  • Introduction
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Distribution

  • Introduction
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Outdoor Advertising

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